The Impact of Buy Now, Pay Later Schemes on Consumer Purchase Behaviour

Buy Now, Pay Later (BNPL) is a short-term financing option that allows consumers to receive products immediately and repay the cost through interest free instalments, usually over a few weeks. While attractive to shoppers looking to manage their cash flow, these services typically charge retailers a fee and may impose late fees on consumers who miss their scheduled payments. Some popular BNPL services include AfterPay, Zip, PayPal, Klarna, and Humm.

BNPL schemes present several advantages and disadvantages, including but not limited to the following:

Advantages:

  • Interest-Free Payments: Many BNPL providers offer 0% interest when repayments are made on time
  • Improved Budget Flexibility: Allows consumers to spread costs across multiple weeks, supporting cash flow management – particularly during unexpected expenses
  • Accessible Approval Process: Typically features fast, easy approval with lenient requirements and, in some cases, no hard credit checks
  • Immediate Product Access: Enables customers to take home or use products right away while paying later
  • Low Credit Requirements: Available to individuals who may not have strong or established credit histories

 

Disadvantages:

  • Late Fees: Missed or delayed repayments can result in significant late charges
  • Risk of Overspending and Debt: The convenience of deferred payments can encourage impulse purchases, potentially leading to financial stress
  • Potential Credit Score Impact: Late or missed payments may be reported to credit bureaus, negatively affecting credit scores
  • Complicated Return Processes: Returns can be more complex due to the involvement of third-party financing providers‑party financing providers
  • Limited Consumer Protections: BNPL services may not offer the same level of protection or dispute resolution features that credit cards provide

 

BNPL schemes have undeniably transformed consumer spending patterns. The convenience and perceived low risk of BNPL contributes to more impulsive and frequent purchases. Many users report making spontaneous buying decisions, particularly on luxury categories such as fashion, beauty, and electronics. This is because the immediate financial impact feels minimal; the barrier to purchasing on impulse is substantially reduced, leading to a noticeable rise in transaction frequency.

From a behavioural perspective, BNPL minimises what psychologists refer to as the “pain of payment.” By spreading costs over time, consumers experience less cognitive resistance when deciding whether to buy. This reduced friction aligns with the concept of temporal discounting, where the delayed nature of payment makes the purchase feel less significant in the moment.

Although some consumers adopt BNPL as a budgeting tool, a growing number rely on BNPL for everyday essentials, highlighting how embedded the service has become in routine spending habits. This shift suggests that BNPL is not just enabling planned purchases but also supporting consumption beyond necessities. The use of BNPL is not without financial consequences. Many users report experiencing financial strain as repayments accumulate across platforms. Some struggle to keep up, leading them to cut back on essential expenses or take out additional loans to cover their BNPL commitments. This cycle underscores the potential for short-term convenience to evolve into longer-term financial pressure.

Moreover, the ease and accessibility of BNPL services contributes to the normalisation of persistent debt, particularly among younger consumers. Many treat these services as standard budgeting tools rather than recognising them as loans, which can obscure the true financial risks involved. Over time, this mindset may encourage habitual borrowing and a casual relationship with debt management.

The Francom Effect

At Francom we are deeply committed to supporting individuals on their journey to financial wellbeing, which is why we place strong emphasis on responsible debt management. We believe that empowering people with the right knowledge can transform their financial future, so we’ve created a free, easy-to-use financial toolkit designed to help users track expenses, understand repayment strategies, and build lasting confidence in managing their money. By offering these resources at no cost, we aim to make financial guidance accessible to everyone and help our community make informed, sustainable financial decisions.

Click the link to view and download our free financial toolkit. Toolkit.pdf

References

Buy now pay later services – Moneysmart.gov.au

https://www.experian.com/blogs/ask-experian/pros-cons-of-buy-now-pay-later/

https://hbr.org/2024/11/research-how-buy-now-pay-later-is-changing-consumer-spending

https://www.bdo.com.au/en-au/insights/retail/buy-now-pay-later-trends-impacts-on-retail-consumer-behaviour-and-regulatory-challenges

articles

Latest News

At Francom we understand the detrimental impact mental health can have on the financial stability of individuals and we’re here to support people to navigate these challenges with care and practical solutions.
The Australian Financial Complaints Authority (AFCA) has confirmed updates to its Rules following a public consultation held between May and June 2025.
Francom’s CEO, Georgina Antoun, stepped into this space ready to learn, ready to act, and to bring that learning back to our teams and the people we serve.
Australia’s third largest debt collection agency, Francom Group (Francom), has today announced it will waive all energy and gas debt of $250 and under, in the wake of the Federal Government’s decision not to extend energy rebates for Australian households.
The Australian Financial Complaints Authority (AFCA) plays a pivotal role in identifying and addressing systemic issues within the financial services sector, which can significantly impact a large number of customers and small businesses
At Francom we offer a solutions-based approach. We consider every customer’s circumstance through listening, imagining, engagement, believing and navigating to provide solutions that are respectful of unique situations.